Alyssa Falk is the founder of

Real Impact Marketing, a creative strategist, designer, and digital educator dedicated to helping real estate agents grow their visibility, confidence, and client base through branding, content, and automation.

With a professional background in graphic design, interior architecture, and over six years of hands-on real estate marketing experience, Alyssa brings a unique blend of design thinking and lead-generation strategy to every training she leads. She’s worked behind the scenes with top-producing agents and brokerages to craft personal brands, create high-converting content, and implement scalable systems that make marketing feel less chaotic—and a lot more fun.

Raised in a real estate family and self-taught in modern digital marketing, Alyssa understands the day-to-day demands agents face—and she’s passionate about equipping them with tools that actually work.

Whether you’re brand new to video or ready to become the face of your market, Alyssa’s training style is empowering, creative, and no-fluff. Expect hands-on guidance, simplified tech, and step-by-step support that helps you finally feel confident on camera and clear in your brand.